THE GAON

Studying at London College of Fashion, UAL

“Inspired by the phenomenon of ever-evolving fashion trends, I strive to curate the stories that influence our style and identity. My goal is to create content that not only highlights emerging trends but also reveals the rich narratives that shape our collective understanding of fashion today.”

- Shannon Jo

Fashion

Speed Meets Style: Balenciaga's Passion for Automobiles

Balenciaga seamlessly merges fashion, automotive culture, and digital innovation to redefine luxury and speed.
Shannon
25 Nov 2024
Fashion

Jacquemus: Balancing Independence
and Growth Ambition

Jacquemus is looking for a minority investor who can support its independence while expanding into beauty and opening more flagship stores worldwide.
Shannon
25 Nov 2024
INTO THE GAON

[INTO THE GAON] Hospitality sector

Luxury Fashion Is Redefining Lifestyle Through Immersive Escapes.
Shannon
24 Nov 2024
Fashion

Burberry aims to restore Britishness to overcome crisis

Burberry strives to reclaim stability following FTSE 100 exit and Moncler acquisition rumours.
Shannon
16 Nov 2024
C.P. Company goggle suit
Fashion

Reimagining C.P. Company’s Heritage with Junya Watanabe MAN

The history embedded in the fishtail park and goggle jacket
Shannon
09 Nov 2024
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